Linear Liquid Blog Page 2

Stock Photography: The Easy Way Out?

Last week I came across an interesting article from KUT News about how the Austin Independent School District used stock photography in its new teacher guide. Normally this isn't a big deal, but this stock photo is the same one used in the internet meme 'Unhelpful High School Teacher.' While this instance has proved to be humorous, it led me to begin thinking about the overall use of stock photography in the graphic and web design industries.

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3 Tips for Choosing a Quality Graphic Design Firm

Typically the first place you look when you get to a graphic design agency’s website is the page that displays the work. The work itself can help clear up a lot of the confusion in finding the best graphic design firm or designer. The style, diversity, quality and client base all play a part and can help in deciding if the firm is a good fit for the needed job(s).

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The Importance of Quality Content - Brand Awareness

Many companies in the marketplace today sell or provide the same types of services. How does one company set itself apart from its competitors? One way is through brand awareness. Brand awareness can be applied to almost any industry, but the car dealership example can be applied here. If there are three different Chevrolet dealerships in a general area, and they all sell the same model of the Volt at the same price, how does a customer decide which dealership to go to? All other things being equal, the customer will probably go to the one they have heard the most about. This is brand awareness.

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