The New Year - Our Commitment to Small Business

With the New Year usually comes New Year’s resolutions. While it can be good to resolve to do something to different in the New Year, sometimes it helps to ask why are you doing what you resolve to do. At Linear Liquid, our resolution for 2014 is unchanged from 2013, and that resolution is to make design and branding available to any small business. At Linear Liquid, we understand the demands and pressures of small business owners because we are a small business and have to deal with the same issues.

The question is why do we specialize in small businesses? A lot of design firms are only looking for clients with no opinions and deep pockets. While these clients are great, there is something rewarding about working with a company from the ground up and watching them grow and succeed. It is also rewarding to educate our clients along the way so that they can learn from us as designers. Design has a way of working itself into just about every area imaginable. If we can impart our design knowledge to a client, that knowledge might be the source of a creative spark for their next big idea.

We truly value our clients and the trust they place in us as we help them reach their goals. Over the coming weeks and months you will begin to see a shift in how we reach out to those around us. We know there are many companies and individuals willing to create a logo or a website for next to nothing, and it can be difficult to see the value in a $5,000 web site over a $1,000 web site. Why should a company spend several thousand dollars on a logo when there are places that will design one for a hundred?

As we head into 2014 you will see Linear Liquid Creative Design Studio focus on providing informative articles on a variety of topics designed to help small business owners see the value in different services. Whether you decide to work with Linear Liquid or another firm, we want you to be educated.

Why would we provide information to people who aren’t our clients and might go somewhere else? Well, mainly because it’s the right thing to do. Someone has taken advantage of us all at one time or another. We strive to handle each project and client with the utmost integrity and professionalism. There is a difference when it comes to graphic design firms. We hope you will look to us to help you with any design needs, and we hope you find our site to be informative and educational. We hope the new year provides you with many blessings and opportunities.